Pengaruh Kualitas Makanan Dan Kewajaran Harga Terhadap Kepuasan Pelanggan Generasi Milenial Selama Masa Pandemi Covid-19

<p class="Normal1" align="center"><em>Abstract</em></p><p class="Normal1"> </p><p class="Normal1"><em>The purpose of this study was to analyze and examine the effect food quality fairness XYZ restaurant prices in Alam Sutera on customer satisfaction millennial generation. This research is a quantitative using survey method. In study, population generation who live Tangerang Jakarta area with vulnerable age 18-38 years as customers at Restaurant. The sample taken randomly many 200 respondents online purposive sampling technique. Data collection carried out during COVID-19 pandemic Likert scale 1-5 instrument. data analysis technique used instrument test, descriptive analysis, hypothesis testing validity reliability determination coefficient T test F well multiple linear regression, classical assumption test. obtained were analyzed through SPSS version 25.0 program. results indicate that has significant positive satisfaction. A relationship also exists price reasonableness satisfaction.</em></p><p class="Normal1"><em> </em></p><p class="Normal1"><em>Keywords: Food Quality, Price Fairness, Customer Satisfaction, Millennial Generation</em>.</p>